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Research papers

Is our data credible?

Many organisations have difficulty in making effective use of market research information, particularly in business to business markets. There are various reasons for this of which perhaps the two most important are: a) The calendar time taken from...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Authors: A. E.V. Dent, C. J. V. Dent
June 15, 1994
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Citation

Dent and Dent (1994a, June 15). Is our data credible?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/is-our-data-credible-


Research papers

The best is yet to come

Since the introduction of the counter sorter in the 1950's the use of computers in MR has developed from an occasional tool into an integral part of much of the research process. It is evident, however, that the computer is not merely 'useful' in the...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: A. E.V. Dent
September 1, 1993
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Citation

Dent, A. E. (1993a, September 01). The best is yet to come. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-best-is-yet-to-come


Research papers

An approach to market research in Iran

This paper outlines our experience in the conduct of Market Research for clients concerned with the developing society of Iran. There is no doubt in our minds of the growing significance of market research in that country, the more so since it is not...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: J. A. Kelly, A. E.V. Dent
August 1, 1975
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Citation

Kelly and Dent (1975a, August 01). An approach to market research in Iran. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/an-approach-to-market-research-in-iran


Research papers

The use of a consumer field force for interviewing in mass industrial markets

The fundamental requirements for the creation of a field force for interviewing in mass industrial markets are supplied by any large reputable consumer field force. Additional criteria may be little more than to place great emphasis in the selection...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: A. E.V. Dent
January 1, 1973
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Citation

Dent, A. E. (1973a, January 01). The use of a consumer field force for interviewing in mass industrial markets. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-use-of-a-consumer-field-force-for-interviewing-in-mass-industrial-markets-1040